Sell Them The Drink
Spotify's Audiobooks+ add-on is worth 3x the lifetime value of a regular subscriber. Here's what that actually proves about strategy.
Read the postThe Blog
Strategy without the slide deck. Real cases, real numbers, and the occasional hotdog.
Bring The Data, Not The Feeling
BridgeBio waited years to say anything, then dropped two Phase 3 wins in a month. Patience is not passivity, it is strategy.
Read the postYou're Not Selling What You Think You're Selling
OpenAI is on pace for $25B a year, and most of it isn't the chatbot. Your intended product and your valuable product are not the same product.
Read the postYour Next Customer Is Already Inside
Duolingo's chess feature hit seven million daily users in under a year. They didn't find new customers, they found new reasons for old ones.
Read the postDon't Cut The Hot Dog In Half
Starbucks killed the oat milk upcharge. McDonald's built an Under $3 menu. Same lesson from opposite directions: trust is the actual product.
Read the postThe Honesty Was The Marketing
Patagonia admitted its emissions went up and it's behind on its own climate goals. That admission was the most effective marketing it ran all year.
Read the postStrategy vs. Planning: What's the Difference?
A company spending $60,000 a month on paid social discovered that monetizing existing leads could matter more than reaching more people.
Read the postHow to Build a Business Strategy That Actually Works
A law firm replaced guesses about advertising impact with funnel measurement and a real-world channel test.
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