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Work backward from the customer
Map each step from a signed customer back to the first inquiry. Find the handoffs, follow-up and appointment stages that need attention.
Business type B
Tyler Dorsey · Your next growth step
You have a solid business, referrals and ads that bring in more revenue. But when the numbers are unclear, spending more can feel like a guess. Start with the journey from inquiry to customer.
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Follow the mapping exercise Tyler uses with clients to uncover missed opportunities, strengthen the sales process and approach ad measurement with clearer expectations.
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Map each step from a signed customer back to the first inquiry. Find the handoffs, follow-up and appointment stages that need attention.
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Explore AI, automation and sales processes that can help turn more existing inquiries into customers before increasing ad spend.
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Understand differences in buyer intent, effort and cost across channels so your follow-up and measurement fit the demand you are buying.